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High-end liquor prices can not be sold, low-end is the first choice for purchase

Issuing time:2019-03-26 00:00
Since this year, liquor companies have raised prices for their main varieties. According to the monitoring data of the Changzhou liquor market before the Dragon Boat Festival, the current liquor sales of the Dragon Boat Festival have not yet started. The retail price of some brands of liquor has increased compared with that of January. The sales of medium and high-grade liquor have not improved compared with the same period of last year. Liquor is still the first choice for purchase. It is expected that the price of mid-to-high-end liquor during the late Dragon Boat Festival will be the same as that of the same period of last year, and the retail price of individual products will be promoted.

Since the beginning of this year, in addition to Maotai, a number of listed liquor companies have continued to rise. Among them, the ex-factory price of Wuliangye Puwu in May has been raised from 659 yuan to 679 yuan, and Wuliangye 1618 and low-grade series will also be timely according to market supply and demand. Adjustment measures. In a supermarket, Wuliangye's 52-degree 500ml retail price is 729 yuan per bottle, and 52-degree Jiannanchun's 500ml retail price is 398 yuan per bottle, which is 10.97% and 12.12% higher than that in January. In another supermarket, the retail prices of Yanghe, Guoyuan and Tongzi in April and May have risen. For example, the retail price of the blue sea is 115 yuan per bottle, the retail price of the blue sky is 275 yuan per bottle, and the retail price of the national border is four. The bottle was 385 yuan, up 2.68%, 1.85% and 2.67% respectively.

Industry insiders report that the current Dragon Boat Festival sales have not yet started, and the general sales volume will not appear until one week before the festival. Since the beginning of this year, the purchasing power of high-end liquor Wuliangye and Maotai consumers has not improved significantly, and sales are usually less. Compared with the beginning of this year, due to the peak season of the Spring Festival sales, it is about to enter the off-season of summer liquor sales, and the sales of medium and high-end liquors will drop by about 70%.

At present, the high-end liquor is expected to increase in price throughout the year, and the ex-factory price of first-line liquor in the second half of the year is expected to increase further. It is expected that the price of mid-to-high-end liquor during the late Dragon Boat Festival will be the same as that of the same period of last year, and the retail price of individual products will be promoted.
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